Leap Frog & Knowledge Universe
Thomas Kalinske is an American businessman, best known as having worked for Mattel 1972-87, reviving the Barbie & Hot Wheels Brands, launching Master of the Universe, then being promoted to CEO of [Mattel] from 1985 to 1987. Next he was CEO of Matchbox, and then was recruited to be the president and CEO of Sega of America from 1990 to 1996, and the CEO and COB of Leapfrog 1997-2006. His aggressive marketing decisions during his time at Sega, such as price drops, anti-Nintendo attack ads, and the famous “Sega Scream” TV campaign, are often cited as key elements in the success of the Sega Genesis. He is currently the Executive Chairman of Global Education Learning, a company dedicated to children’s education in China.