Natalia has over 15 years of experience helping companies grow. Her expertise includes business development (from realizing the market opportunity to developing go-to-market strategies), marketgrowth, strategic planning, business process optimization, business transformation, organizational development and talent acquisition strategy.
In 2008 she joined the Technology Practice at M Squared Consulting (now a Solomon Edwards company), and in 2014 pioneered its Emerging Markets practice, focusing on helping technology startups and high-growth companies grow and scale their businesses. Prior to M Squared Natalia spent seven years at ANCOR, the largest HR-solutions provider in Russia and CIS, first as a General Manager of one of the regional offices, and later as a National Business Development Manager and Head of Hospitality Practice. As a General Manager she grew company’s manufacturing practice, helped international manufacturing and technology clients strengthen their presence in Russia, as well as built programs focused on collaboration with educational institutions. As a National Business Development Manager she led companywide market studies, mapped company expertise to future market state, and developed a company market and expertise development plans. This resulted in creating new and realigning some existing business units. As a span off of this role, Natalia built a Hospitality Business Unit (from go-to-market strategy, strategic partnership development, organizational structure and hiring, to redesigning service delivery model). This quickly became a recognized go-to partner for national and international hotel chains. Her other professional experience includes nation-wide business transformation initiatives, building an organizational development corporate center for a holding company, and advising on international expansion to a number of companies.
Throughout her career Natalia has worked with multiple industries to include technology, manufacturing, automotive, pharmaceuticals, FMCG and hospitality. She thrives on “borrowing” best practices from one industry to provide solutions for other industries’ challenges.
Natalia holds a degree in Math with concentration in topology and stochastic processes and a minor degree in Economics. She is a strong believer in applying mathematical approaches to solving business challenges.
Besides her experience with the North American market, she also has experience with the Eastern European, Middle East and Africa markets.
Natalia has passion for multiple technology fields, including EdTech, Mobile Apps, Machine Learning and Gamification.