Lisa Romano

VP Marketing

Atherton Marketing

About Lisa Romano

Lisa Romano began her marketing career at Apple and was on the founding team of their internet services offering, spearheading the development of apple.com.  She has since spent the last 15 years working with dozens of start-ups helping them acquire millions of new customers and build their brands.  She was VP of Marketing for McAfee.com for their initial public offering, and instrumental in formulating PayPal’s customer acquisition strategy. She developed e*Trade’s online subscription services strategy and defined their initial suite of subscription product offerings for online investors, and created Palm’s global online market strategy and brand, driving their first e-commerce efforts.

Lisa served as CMO of CodeGear, a spin-out of Borland, re-branding the company and bringing back market relevance, leading to its acquisition by Embarcadero Technologies. She led consumer and enterprise marketing for ZoneLabs, driving revenue growth that resulted in its acquisition by Checkpoint.

As CMO of Wanderful Media, a mobile retail startup funded by the top US media organizations, Lisa drove the marketing for their mobile retail commerce product. Lisa is currently Managing Principal of Atherton Management, a marketing consulting firm working with executive teams in both startups and established high-tech companies to align marketing to company goals, create and execute programs that drive revenue, and build teams and marketing systems that produce results.

In addition to mentoring start-ups and Villanova Business School students, Lisa has worked with the Taproot Foundation as an Account Director leading teams of volunteer professionals to provide marketing leadership to local non-profit organizations. Lisa Romano has more than 20 years of global executive leadership with Silicon Valley Fortune 500 companies and venture-backed technology start-ups building brands, market awareness, and driving customer acquisition in consumer and enterprise tech, online retail, mobile, and cloud services. She is an acknowledged expert in branding, positioning, customer acquisition and retention, and communications.

Lisa holds a B.S degree from Villanova University and an MBA from Suffolk University.

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