Joe Cullinane is the founder of Strategic Artistry, a Silicon Valley strategy company. He is a business strategist with international experience in sales and marketing, business development, teaching and executive coaching. He has held executive and sales roles at leading global technology companies including Xerox Corporation, NCR Corporation and Diversified Software. Joe founded the Telum Group and has worked extensively with startups, entrepreneurs and executives as an advisor, consultant and coach. He has an MSC degree from Northwestern University, MBA from Dominican University and a BS in Marketing from Northern Illinois University. Joe has authored two books, Surfing The Rift: The Executive Guide To The Post-Web 2.0 World and 21st Century Selling.