New York, NY
Jared Anderson has been a macro focused, results driven leader for a Fortune 500 consumer products company (Newell Brands: NYSE: NWL) with global experience in marketing innovation & strategy, tech, business development and media. He has significant budget responsibilities managing large multi million dollar annual media & communication budgets, creating and managing internal as well as external agencies, forming award winning partnerships between brands and emerging enterprises and commercializing start ups into a corporate environment. Jared is a big believer that today’s market incumbents (CPG, Retail, Etc.) are under serious threat of disruption from nascent and truly disruptable businesses and his goal is to help these organizations stay ahead by operationalizing new, innovative technology, that delivers positive brand equity and impacts how consumers shop, experience and discover brands. He functions as an internal consultant to their CMO’s and heads of marketing across 165 brands ranging from CPG to apparel, to sporting goods, luxury, retail and FMCG, advising them on their media, brand and go-to-market strategies in addition to being the company’s conduit to the Venture Capital/Incubator and startup ecosystem. Jared has been an active public speaker at various advertising industry conferences and is a member of the Global Corporate Venturing Leadership Society. He is based in South Florida.
Investment Focus Areas: Media, ECommerce, Data science, Content creation + distribution, Consumer Internet, AR/VR, Martech and Ad tech