MindCotine is smartphone-based VR App offering a complimentary treatment for nicotine addiction from the user experience perspective, where the solution is internal. This novel treatment combines Mindfulness, Exposure Therapies and Biofeedback in a Virtual Reality environment, supported by an intelligent eCommunity where users, mentors and health professionals, interact with each other. Through Mindfulness techniques smokers are able to regain their awareness in order to surf the impulse to smoke. Additionally, they train themselves to confront anxious stimulus situations, improving their resilience; a method known as exposure therapy. Both therapies are joined in an immersive smartphone-based virtual reality series of content allowing the user to access and practice, anywhere.