Geogram is social network for user-generated, location-based video content delivered as augmented reality (AR) on mobile devices. After downloading the app, a user points their smartphone at the world around them. This simple gesture opens the camera on the phone, revealing AR videos, called Geograms, that have been created and posted by other users at that location. Users will adopt Geogram because they want to engage with content shared by friends. Geogram gives users a highly compelling but convenient and cost effective way to understand locations.