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A2Apple: Black is Back

December 3, 2018

This past weekend, 165 million Americans shopped during the Black Friday weekend. While Black Friday lost some appeal as less shoppers turned out to physical stores, Cyber Monday was hot with a record $7.9 billion spent by consumers — up 28% when compared to 2017. Not surprising, more shoppers were shopping on mobile devices. $2.1 billion of sales came from smartphones and two of the most used online shopping platforms were Amazon and Walmart.

In fact, Cyber Monday 2018 was Amazon’s largest shopping day in history based on the number of products sold worldwide, eclipsing the records set by Black Friday and Amazon’s own Prime Day, which sold over 100 million products. Shopper turn out was strong over the “Turkey 5” — what Amazon dubs as the five shopping days from Thanksgiving to Cyber Monday, with 180 million products sold this year.

This year’s Turkey 5 only underscores the dramatic change in retail over the past decade.

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